rationale

Puffins cereal is a cereal brand by Barbara’s under Post Foods. To design a cereal that is convenient for those who have busy mornings and have no time for breakfast, I’ve created the “Puffins To Go!” cereal brand, with the USP: The cereal for breakfast skippers. (“So convenient, you can even use the cereal box as your bowl!”), (“Just Don’t Forget the Milk!”). The tone would be colourful, witty, and playful to attract children, and have “on-the-go” attributes such as fluid shapes and elements, suggesting movement (Doodle-style design).