rationale

Scoop&Waddle is a family owned Ice Cream Parlour with many stores around Canada. A fun place for children and adults to come by and enjoy some ice cream. The project started out by creating a “Quadradius” logo concept by shaping a penguin from simple triangles, then expanding them and creating an app based on the company. I used the logo’s design language and expanded it even further into the app. I used a basic colour palette based on the Scoop&Waddle penguin for the app itself, and the different graphics, components, and features are all cohesive and integrated using the C.R.A.P. design principles. I made sure that each and every element has enough balance and negative space to ensure cleanliness of the logo and aesthetic value