campaign – 2024
academic work
role:
graphic designer and copywriter
rationale
THE BEST FOOD FOR THE BEST ATTITUDE
The idea is to compose several print, TV, and radio ads that promote the new Shake Shack presence in Canada during the Super Bowl, where a lot of Canadians watch the season’s games. Adhering to Shake Shack’s brand identity, these promotional materials are consistent and simple
process work
This project has been made possible due to the creation of a brief, moodboards, mind map, sketches to produce a full campaign. Peer and professor feedback helped too.
credits
images from Unsplash
Shake Shack logo from Shake Shack
mockups from Unblast
fonts from Figma
